About

I’m Esther Higgs. I’m a freelance copywriter living in Cheshire. Here’s my professional background in a nutshell (for a more detailed CV, please see my LinkedIn profile):

  • BSc Hons in Management and Marketing, Manchester University (formerly UMIST)
  • 13 years working in marketing and brand communications across sports, leisure and travel industries
  • Family career break and realisation that I love writing
  • Copywriting Diploma with Distinction and Charter Mark from The College of Media and Publishing

COPYWRITER CHARTER MARKWhy am I a copywriter?

My marketing career centred on business-to-consumer communications, across the sports, leisure and travel industries. I specialised in direct, branded and ultimately digital campaigns.

My accountability for ROI on every penny of my marketing budget cemented my appreciation of just how vital soft marketing is to the unyielding bottom line. I love to solve creative problems. And I’m a people person. So I found it easy to place the customer and their needs at the centre of marketing communications.

During my family career-break, I realised that crafting words is my real passion. After qualifying with the College of Media and Publishing, I am now a freelance Copywriter.

How can I help you?

  • Do you or your business need more content?
  • Would you like to benefit from advertising, editorial and press opportunities?
  • Do you have empty web pages just waiting for the right words?
  • Do you need content written in your customer’s ‘language’?
  • Have you heard about ‘tone of voice’, but aren’t sure what it means for you or your brand?
  • Do you know exactly what to write, but don’t have the time?

I’d love to hear from you. Please call 07956 489895 or use my email contact form.