My work

Website content and blog articles – various travel brands

Ad-Rank provides SEO, content marketing, copywriting and digital PR services for the travel industry.

As one of Ad-Rank’s freelance copywriters, I’ve written optimised web content for 2* to 5* hotels and apartments across dozens of destinations and resorts. I’ve also written blog articles for an all-inclusive holiday specialist, a cruise company and an Australian brand targeting independent, tech-savvy travellers.

Ad-rank logo


Website content – luxury villa company

Working in a team of freelance copywriters for Oliver’s Travels, I may be based from home, but writing descriptions for their luxurious villas has taken me from Saint Lucia, to Ibiza, Portugal’s Silver Coast, Mallorca and many places in between. Each villa boasts unique luxury and deserves it’s mouth watering description. Here are four of my favourites:

Villa Simona, Ibiza Town

Casa Gerone, Costa Brava

Tropical Atlantis, Saint Lucia

Villa Ciro, Mallorca

“Thank you for your work, it’s been really fantastic. I hope you enjoy the remainder of your year and when you’re ready to help us out with some more writing, we’ll be excited to have you back.”

Matt Hollings, Oliver’s Travels

Oliver's Travels


Website content – bridalwear designer

Sometimes it’s hard to write about yourself, and put why you’re so great into words. I helped Wilderness Bride by writing their About Us web content.

Thank you so much for this wonderful description of my company! This is something I could never have done. I am thrilled.”

Stephanie Mitchell, Wilderness Bride Founder and Designer

Wilderness Bride About Us webpage


Press releases – children’s charity

The Toy Appeal is an incredible charity, providing Christmas toy sacks to thousands of disadvantaged children across Cheshire and Manchester. These kids would otherwise receive nothing. I help The Toy Appeal by writing press releases for local press.

Toy Appeal screenshot 1

Knutsford Guardian, Nov 2017

Altrincham and Sale Messenger, Nov 2017

Knutsford Guardian, Dec 2017

Altrincham and Sale Messenger, Dec 2017



Product descriptions, Facebook posts – reiki and aromatherapy

To boost pre-Christmas sales (and de-stress busy shoppers), I helped Reiki Corner promote its beautiful range of aromatherapy candles and gifts. I wrote a series of Facebook adverts and posted them throughout December.

I still work with Nicola, sharing her positivity and the wonders of Reiki on Facebook.

“I can only thank Esther for her work it was just spot on, and such a pleasure to work with. Clear and to the point I felt I could leave my requests in good hands”

Nicola Parish, Spiritual Teacher and Founder of Reiki Corner

Reiki FB screenshot

Website content – Pilates instructor

Vanessa’s site had been built, it just needed content. She knew what she wanted it to say, but couldn’t find the words or the time. That’s where I came in. Her fantastic new website is now extolling the benefits of Pilates, broadcasting Vanessa’s expertise and helping to grow her client base.

“Thank you so much for your help. I would never have got around to doing it without you!”
Vanessa Hedge, Pilates Instructor

Editorial feature – local directory

The editor of a local magazine asked for help when an advertiser booked a full-page within days of going to print. I wrote an editorial feature for a property insurance firm, and Erica met her deadline.

“Esther is a pleasure to work with. She has a way of making words appealing to the reader which is great news if you are looking to engage your customers with your business and brand. I would recommend Esther to any business looking for an experienced, thoughtful and professional copywriter”

Erica Goggins, Editor of The Knutsford Directory


Introductory letter to schools – reiki and yoga for kids

These two businesses co-created a new concept of after-school club; Yoga and mindfulness for kids. They needed to convince headteachers to offer this calming and empowering opportunity to their pupils. I wrote their introductory letters to schools.